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Inquiry launched examining how high streets can survive the economic and social effects of Covid-19

21 Jul 2020

The Housing, Communities and Local Government Committee has announced a new inquiry to examine how high streets can survive the economic and social consequences of Covid-19.
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Thinking of You Week coming this September

21 Jul 2020

Thinking of You Week is a special week that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness.
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Small Stuff named as one of Best Small Shops Innovators

21 Jul 2020

Hellen from Small Stuff,an eco-conscious children's lifestyle shop in Sheffield, talks about how the forced closure of her bricks and mortar shop led to her thinking of new and innovative... Read more…

Best Small Shops names Rides on Air as a COVID-19 Innovator

16 Jul 2020

In the second of our ‘Meet the Innovators' series, exploring independent retailers that have excelled during the Covid crisis, we spoke with Paul Lynn, Director of cycle shop, Rides on... Read more…

#BikeIsBest to enter next stage of campaign

16 Jul 2020

The next phase will involve helping local authorities to feel confident in implementing new cycling measures and making it clear on the national narrative that there is a large unmet demand... Read more…

Inform your customers of the new law with the Indie Retail Face Covering Poster

16 Jul 2020

Following government announcement that wearing a face covering will become mandatory in shops in England from 24 July Indie Retail has created a Face Covering Poster for shops to display outside... Read more…

The latest Government announcements on the UK's EU exit

15 Jul 2020

The Government have recently made a number of announcements on their plans for the UK's EU exit on December 31st 2020 when the transition period ends.
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Best Small Shops' "Meet the Innovators" series kicks off with Jacobs the Jewellers following their successful reopening

15 Jul 2020

Our ‘Meet the Innovators' series will highlight some of the small shops that did something special during this difficult time, starting with Jacobs the Jewellers, who are based in Reading.... Read more…

IRC creates Independent Retailers Rent Survey

15 Jul 2020

Complete the survey now to help inform our lobbying with Government, provide us with an idea of what is happening across the market and bringsome much needed media attention to the plight of... Read more…

Government funding announcement perfectly timed with ACA new apprenticeship standard launch

9 Jul 2020

With the additional Government funding and Activate Cycle Academy's launch of a brand new apprenticeship standard for bicycle mechanics there has never been a better time to take on an... Read more…

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Best Small Shops names Rides on Air as a COVID-19 Innovator

Posted on in Business News, Cycles News

In the second of our ‘Meet the InRides on Airnovators' series, exploring independent retailers that have excelled during the Covid crisis, we spoke with Paul Lynn, Director of cycle shop, Rides on Air.

"We had to completely review our stock levels and ordering model, knowing that three to four months down the road we may experience big delays with bikes and general stock. Because we took a proactive approach, throughout lockdown we have had a steady amount of orders from a number of regions across the UK, thanks to a healthy stock of bikes and accessories.

"This move required a significant financial commitment at a time of great uncertainty. We recognised an early spike in eBikes so took the decision to invest in a large variety of stock which has seen our sales on eBikes increase four-fold in six months on the total volume for last year."

The Rides on Air team has collaborated with other independent cycle shops to fulfil orders, Paul adds: "We have relationships with a small group of other stores who we worked closely together with, in moving stock overnight to meet customer demand and have directed customers to each others' stores which had the model/size they were after in stock.

"The announcement of lockdown was a shock, something I never considered would happen in my lifetime. Combine this with the initial difficulty of closing our business when we were looking forward to a summer of growth - and we found ourselves in a daunting situation. But, we picked ourselves up and started our plans to cater for change!

"Keeping employees and customers safe has been an integral part of this, from changing the shop's layout and providing staff with their own phones to delivering bikes to customers who are isolating, there a number of practices that we will be maintaining for the rest of 2020 at the very least."

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