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Cycling club raising funds for youth bike maintenance workshops and 'go slow' inclusivity initiative

21 Nov 2024

A local cycling club is raising money and seeking donations and assistance in order to teach bike maintenance to young people through a series of workshops in 2025.
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Bira meets with Treasury members to discuss Budget concerns and business rate reform proposal

17 Nov 2024

Bira has held a meeting with members of the Treasury team to discuss concerns following its robust response to the Government’s recent Budget announcement.
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ACT teams up with Saledock to supercharge bike shop efficiency and customer experience

14 Nov 2024

The ACT has announced a dynamic partnership with Saledock - an all-in-one POS, eCommerce, and inventory management platform tailor-made for bike shops and workshops.
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'Devastating and out of touch' - independent retailers react to Budget bombshell

1 Nov 2024

Independent retailers across Britain have reacted with dismay to yesterday's Budget, with many warning of store closures, job losses and cancelled expansion plans.
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Devastating Budget Delivers Triple Blow to Independent Retailers, Says ACT and Bira

30 Oct 2024

The British Independent Retailers Association (Bira) and the ACT have condemned today's Budget as the most damaging for independent retailers in recent memory, with... Read more…

Retailers paying one-third of all UK business rates despite making up only 9% of economy

30 Oct 2024

Retailers and hospitality businesses are paying three times their economic share in business rates, according to analysis by the British Retail Consortium (BRC) and UK Hospitality.
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How much cash do you still accept? Independent cycling retailers can respond to this survey today

30 Oct 2024

ACT parent company Bira is working with UK Finance and other organisations who form the UK’s wholesale cash industry to gain vital information to ensure businesses get the best possible... Read more…

Bira Conference a huge success with ACT members in attendance

25 Oct 2024

ACT members were in attendance at the hugely successful Bira Conference in London last week, featuring an inspiring line-up of speakers providing valuable insights from independent retail... Read more…

Bira cautiously welcomes retail sales growth but calls for continued support

11 Oct 2024

ACT parent company Bira has responded to the BRC-KPMG Retail Sales Monitor for September 2024
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FSB launches blueprint to revitalise UK high streets and boost tourism

3 Oct 2024

The Federation of Small Businesses has launched a new initiative, which it says aims to transform high streets across the UK, by advancing economic, social, and cultural benefits, while also... Read more…

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Maybe* analyses the best of Independents' Day across the UK

Posted on in Business News, Cycles News

Jindependents+day+branding+FINAL-01uly 3rd and 4th marked Independents' Day weekend - a national initiative to celebrate independent retail, spearheaded by Indie Retail UK. Over course of the weekend, retailers get involved by running special events and promotions. This years' event was sponsored by Local Rewards, and Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round.

 

What was the best performing post in the Independents' Day conversation?

Solihull's indie lifestyle store Liv's earned the most engagement in all the posts in the #independentsday conversation. Liv's post captured the team in front of the store to mark the occasion, while the post copy delivered plenty of emotional and personal reasons to inspire followers to shop local and support indie.

Replicate this technique

You can mimic this approach for yourself all year round. Make sure you are personal by involving your team in your social media posts so customers can get to know the faces that will greet them when they step through your doors.

 

BIDs and councils get involved

It wasn't just retailers that were banging the indie drum.BIDs, councils and placemakers also took to social to show their support for Independents' Day.

Cirencester Council shone a light on the new indies it was welcoming to the town, while Visit Lincoln paired the Indie Day UK campaign with its Summer in Lincoln campaign by inviting indie businesses to share what they loved about being in business in Lincoln.

Replicate this technique

Whether you are a BID, council, local authority or tourism body, your indie businesses are a reason for people to visit your town or place. Champion them across social media regularly, tag in the businesses you are featuring and help your audience get to know what makes your place everything it is.

 

Shopping centres show their indie tenants love

Shopping Centre Rushden Lakes proved its offering is more than just the national names they play home to. Featuring a different indie business in the run up to Independents' Day, the centre made sure that it shone a light on the unique products and services its indie tenants offer shoppers.

Replicate this technique

Shopping Centres can take up space at the heart of their community as a destination to shop, eat and be entertained. As customers increasingly look for ways to shop small and shop local; introducing and supporting your tenants across social media, will inspire customers to visit you.

 

Key takeaway

To help businesses discover you and all the wonderful indies in your place, get your local High Street Guide from Local Rewards and share it across social media. It's choc full of special offers, prize draws and Instagram content from every business in your town or place.

To ensure you're continuing to build on the support for independent businesses now that Independents' Day is over, make sure you are using #shoplocal #supportlocal and #ilovelocal in your content alongside hashtags for your town and city.

 

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

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