{$inpagemarkup}

Search News

Results: 171-180 of 703


Indie retail finalists named in the 2023 Speciality & Fine Food Fair Awards

31 Jul 2023

The shortlist has been announced for the 2023 Speciality & Fine Food Fair Awards, which celebrate innovative products and inspiring independent retailers in the world of artisan food and... Read more…

ActSmart partner Tyl by NatWest leads the charge with new Tap to Pay

19 Jul 2023

Apple has announced that Tap to Pay on iPhone has now rolled out to the UK, enabling small businesses to accept Apple Pay and contactless card payments using nothing more than their... Read more…

Union launches blueprint to save the future of retail sector

19 Jul 2023

Shopworkers’ union Usdaw has launched a blueprint to secure the future of the retail sector, which includes calling for the levelling of business taxation between online and in-store... Read more…

Your views are needed on the 2023 State of the Workforce Survey

19 Jul 2023

Bira is supporting and urging retailers to participate in the 2023 State of the Workforce Survey, which is being run by People 1st International, part of The Workforce... Read more…

Jewellery sector’s Inspiring Independents 2023 - the top 100 independent jewellery and watch retailers - recognised by the industry

18 Jul 2023

Industry magazine Retail Jeweller’s list of Inspiring Independents 2023 - the top 100 independent jewellery and watch retailers from across the UK and Ireland, as voted... Read more…

Family-run jewellers celebrates its centenary by giving back to the community.

17 Jul 2023

A family-run jewellers in Kendal, which reaches its centenary this year, is putting giving back to the community at the heart of its celebrations.
Read more…

Independent retailer wins judicial review case over deposit return scheme.

4 Jul 2023

Independent convenience retailer Abdul Majid has won a judicial review case against Circularity Scotland, which was appointed by the Scottish government in 2021 to administer Scotland’s... Read more…

Asics reported to have halted supplies to UK independent sports shops.

4 Jul 2023

The Guardian has reported independent sports retailers saying their businesses are under threat after Asics said it was cutting off supply to hundreds of small UK outlets, joining Nike and... Read more…

Half of young European consumers find it acceptable to buy fakes.

4 Jul 2023

A new study on the perception of consumers towards intellectual property published by the European Union Intellectual Property Office (EUIPO) has found that although 80% of Europeans believe... Read more…

Elmy Cycles featured in Daily Express ahead of Independents’ Day weekend.

29 Jun 2023

With this Saturday and Sunday marking Independents’ Day weekend, the culmination of the annual campaign to promote independent retailers around the UK, ACT member Elmy Cycles in Ipswich... Read more…

Back to news menu

Half of young European consumers find it acceptable to buy fakes.

Posted on in Business News

A new study on the perception of consumers towards intellectual property published by the European Union Intellectual Property Office (EUIPO) has found that although 80% of Europeans believe criminal organisations are behind counterfeit products and that buying counterfeits ruins businesses and jobs, one in three Europeans (31%) still find it acceptable to purchase fake goods when the price for the original is too high, rising to half (50%) in the case of younger consumers aged 15-24.

Fake stamp

83% of respondents believe that it buying fakes supports unethical behaviour and two-thirds see it as a threat to health and safety and to the environment.

13% of Europeans reported having bought counterfeits intentionally in the last 12 months. This figure goes up to 26% for those aged 15 to 24, twice the EU average, while it drops to 6% in the 55-64 age group and below 5% among those aged 65 and older.

On a country level, the proportion of consumers that have intentionally purchased fakes varies from 24% in Bulgaria to 8% in Finland. Apart from Bulgaria, buying fakes intentionally is above the EU average in Spain (20%), Ireland (19%), Luxembourg (19%), and Romania (18%).

A lower price of original products remains the most mentioned reason (43%) to stop buying fakes. The risk of bad experiences (bad quality products for 27% of people, safety risks for 25%, and punishment for 21%) is also a key driver to stop consumers from buying fakes.

Uncertainty regarding authenticity is also on the rise. Nearly Four in 10 Europeans (39%) have wondered whether they have bought a counterfeit, while half of young people (52%) stated the same.

Back to news menu

Useful links

If you have any other queries please contact us.