Mixed picture on consumer spending plans for Christmas
Posted on in Business News
New survey data from Deloitte has shown a seven percentage-point rise in the number of UK consumers - from 19% in 2022 to 26% in 2023 - who intend to spend more in the last three months of 2023, partly because of prioritising any savings they’ve made for their Christmas expenditure.
However, this is balanced by the almost three in 10 UK consumers who say they plan to spend less in the festive period this year than last year, reflecting the impact of the ongoing cost-of-living crisis.
Deloitte said many UK consumers are looking to spread their spending across the quarter, with 32% saying they will buy most of their gifts in November, making the most of Black Friday and Cyber Monday promotions.
It said 50% of respondents this year also said they plan to buy their presents in-store, up from 47% in last year's survey.
"The Black Friday and Cyber Monday weekend promotions are critical for retailers, and we expect overall spending to increase again this year as consumers try to make the most of the available sales on offer," Oliver Vernon-Harcourt, head of retail at Deloitte, said.
Deloitte's findings on the number of UK consumers planning to spend less this Christmas are similar to an earlier survey from PwC.
So far this year, despite high inflation and other pressures on the cost of living, UK consumer demand has generally held up. Industry data published earlier this month did show consumer spending lost pace in September, with warm weather hitting sales of autumnal clothing, knitwear and coats.
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