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21 Nov 2024

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17 Nov 2024

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ACT teams up with Saledock to supercharge bike shop efficiency and customer experience

14 Nov 2024

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'Devastating and out of touch' - independent retailers react to Budget bombshell

1 Nov 2024

Independent retailers across Britain have reacted with dismay to yesterday's Budget, with many warning of store closures, job losses and cancelled expansion plans.
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Family-owned butcher’s shop hopes 'Mary' will help Wigan families in need of food.

Posted on in Business News

Reynolds’ Butchers in Parbold, near Wigan, have set up a scheme called Mary’s Mince to help people living in the village.

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They wanted to do something to support customers during the cost-of-living crisis but did not know how to do it as they felt there was still a sense of embarrassment for some people when it comes to asking for a helping hand.

They came up with Mary’s Mince, which sees customers go into the shop and pay for a bag of mince for “Mary” – a fictional person who is, in fact, another customer who needs it.

Alternatively, they can pick up the mince to “deliver to Mary” if they need the meat themselves.

Helen Reynolds, who runs the butchers with her husband Tony, said: “We don’t ask any questions or who it’s for, because she’s a fiction. It's a way of taking away a little bit of embarrassment from asking. Community really matters to us and we all care about each other.”

A lot of regular customers will put money aside to contribute to the bank of meat, making sure there is enough available so it can be given to anyone who needs it.

The initiative has taken off and Helen is already in talks with Beacon Crossing – a nearby retirement home – to give any meat left at the end of the day for residents there to use.

Helen hopes people in the area will step forward to ask for the meat.

She said: “We want to encourage people not to feel shy about it – there are lots of struggling families out there.

"When we were in lockdown, we did something similar for families who had recently moved to the area and were starting with nothing.

"We like to do this where we can, to help people who are struggling and give them a lift especially this time of year. When you’re lucky enough to have a lot of food in the cupboard you’re alright but there are a lot of people not in the same situation.”

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