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Government Launches 'Together for our Planet' to encourage SMEs to cut emissions

1 Jun 2021

The Together for our Planet campaign encourages small businesses to pledge to cut their emissions to net zero by 2050 or sooner, while helping them grow, adapt and seize new opportunities.... Read more…

Register as a supporter for #BikeIsBest Spring Summer Campaign

28 May 2021

The Cycling Marketing Board has united with the ACT and other leading cycle organisations into one powerful voice, with a single mission - to get more people riding bikes, more often.
Read more…

#ShopKind campaign gathers momentum as retail industry comes together to tackle shopworker abuse

27 May 2021

The #ShopKind campaign was launched in April with the purpose of spreading awareness of the violence that takes place in shops on a dailybasis.
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Ecommerce expected to grow 91% in 2021, research shows

27 May 2021

Researchby RedEye shows that ecommerce growth will likely continue, after the initial excitement around physical shopping dies down.
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Retail sales in March and April 'better than expected'

26 May 2021

Retail sales in March and April 'better than expected', according to theBritish Retail Consortium's (BRC) Economic Briefing Report reported by Read more…

House of Commons thanks greeting card company Bexy Boo for community support

25 May 2021

A member of the GCA, Bexy Boo, has received a letter of thanks from the House of Commons for all the work she has done to support her home town of Knutsford

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Strengthen your Global Payments account security with multi-factor authentication

20 May 2021

On 22 May, Global Payments are adding multi-factor authentication (MFA) as a new step in the Merchant Portal login process. It's an extra layer of protectionfor your account credentials and... Read more…

Workshop announced for impending export VAT rules impacting B2C Trading

14 May 2021

The EU's incoming One Stop Shop (OSS) VAT return for e-commerce aims to simplify VAT obligations for companies carrying out cross-border sales of goods and services (mainly online) to... Read more…

Businesses offering retail finance can now save hundreds of pounds per year with ActSmart's new initiative

13 May 2021

ActSmart members will be able to save time and money when offering retail finance with the new Retail Finance Appointed Representative initiative
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ActSmart partners with Maybe* to help retailers find social media success

13 May 2021

ActSmart are partnering with the social media management platform Maybe* in a bid to get more cycling retailers up-to-date in the world of social media
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Register as a supporter for #BikeIsBest Spring Summer Campaign

Posted on in Business News, Cycles News

Bikeisbest

 

The Cycling Marketing Board has united with the Association of Cycle Traders and other leading cycle brands, distributors, retailers and organisations into one powerful voice, with a single mission - to get more people riding bikes, more often.

The Spring/ Summer 2021 campaign, "The Best Tool for the Job" will illustrate that we often use the equivalent of a sledgehammer to crack a nut, or a flamethrower to toast some bread - when we use cars for very short journeys. Leading with the attention-grabbing statistic "For journeys of 1-2 miles, 60% are driven" - to highlight just how many short journeys could be switched to bike.

Watch the campaign video here:

 

Join the #BikeIsBest movement - it's free and easy!

Bike shops can get involved with the national movement and help deliver new cyclists in the UK by signing up to support the #BikeIsBest campaign using the form below.

 

Register as a #BikeIsBest supporter now

 

The campaign objective is to get people to rethink their habitual use of the car. To understand how the target audience responded to the campaign concept and ideas, The Cycling Marketing Board engaged qualitative research expert Terry Watkins of TWResearch to analyse the importance of positive imagery for cycling and test concepts for "The Best Tool for the Job". Five online focus groups were held in London, Manchester, Birmingham and Norwich. The
key findings were:


- Environmental impact: People were genuinely horrified to learn that cars are used for 60% of short journeys in England.  There was the realisation that bikes can be part of the solution and provide a welcome feel-good factor for doing ‘your bit' for the environment.


- Bikes are ALSO for domestic tasks, not just for leisure: For many cycling is associated with off-road and safe-situation family leisure riding. Bikes need to be more frequently seen and associated with short on-road utility journeys.


- Cycling must appear safe, easy & uncomplicated for the new adopter: Urban cycling is getting safer however anxiety about busy traffic is still a barrier. Enthusiastic cycle tribes can make a short bike ride look like a specialist mission.


- Lockdown has prompted the re-discovery of cycling: Changes in workstyles and a location flexible working-weeks will challenge the inertia & routines of commuter behaviour. The growth of urban village lifestyles will change the frequency & increase opportunity for local utility trips
 
Campaign Consultant Bruce Sandell, said ‘We are delighted to launch our Spring Summer 2021 campaign, Terry Watkin's Research has given us great insight into a wide variety of consumers, their opinions on cycling and what would make them change their habits. This will inform our creative and strategy for the remainder of 2021 and beyond. We continue to welcome more brands to join the campaign, get involved, support the campaign and to get more people riding bikes, more often'

 

Register as a #BikeIsBest supporter now

 

 

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