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Retail sales rose in July but ‘rocky road ahead’ forecast for retailers

17 Aug 2022

According to the BRC-KPMG Retail Sales Monitor, retail sales rose in July though the news came with a warning that this could be the “lull before the storm”.
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Learn from the best social media posts of 2022

20 Jul 2022

Each week Maybe* round up the best social media posts from across the UK. See who's coming... Read more…

ACT partner Maybe* in the press over Independents’ Day weekend 2022

14 Jul 2022

It's been a busy first half of the year at Maybe* HQ and they've kicked off the second half with one of their favourite celebrations, Independents' Day. Maybe*'s support of the campaign made 21... Read more…

DfT publish second Cycling and Walking Investment Strategy

7 Jul 2022

The strategy sets out objectives and an estimated almost £4bn of investment across Government through to 2025 to deliver the commitments outlined in the Prime Minister’s ‘Gear... Read more…

How to run winning social media competitions and Instagram giveaways

6 Jul 2022

Running social media competitions and Instagram giveaways are an easy way to build your audience and your engagement. But there are a few tips and tricks you need to master, as well as those... Read more…

Fire Brigade warns about dangers of e-bikes purchased from online marketplaces

6 Jul 2022

As e-bikes from a reputable shop can often seem overly expensive to consumers, it is also important that IBDs present them with opportunities to spread the cost, through services such as retail... Read more…

Maybe* gives shoppers the chance to win £100 for Independent's Day

30 Jun 2022

Independents' Day weekend is taking place from 2-3 July 2022. To celebrate Maybe* have got a tailor-made competition you can share across social media to encourage your customers to shop indie.... Read more…

Are you maximising retail finance within your business?

23 Jun 2022

Retail Finance Training (RFT) is an online learning course delivering an informed insight into Retail finance that can be completed anywhere, in your own time.
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Independents' Day blog: Prepare your business for a successful summer

23 Jun 2022

With this summer and for Independents Day, especially after the last few years, it is crucial that businesses can make the most of the increased footfall of physical shoppers.
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Win £500 in social media ads every month

23 Jun 2022

Every month Maybe* gives one of our clients £500 to spend on social media advertising. To enter all you need to do is watch the Maybe* training videos or attend their webinars.
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How to run winning social media competitions and Instagram giveaways

Posted on in Business News, Cycles News

Running social media competitions and Instagram giveaways are an easy way to build your audience and your engagement. But there are a few tips and tricks you need to master, as well as those all-important terms and conditions, to get the most from your comps. Maybe* have enlisted the support of Di Coke.

Di is the Social Media Competition Queen. There is very little that she does not know about social media competitions, and she's put all that knowledge into these videos, checklists, and a workbook that guides you through how to run your own competitions.

Why run social media competitions?

Social media competitions and Instagram giveaways help create brand awareness and a desire for your product or business. Running contests will build a captive audience of customers who have an interest in your brand or business. Giveaways are naturally viral because people love winning prizes, and like to share giveaways with their friends by tagging or sharing in stories.

You'll find all the know-how you need to get up and running with a social media competition in our free workbook that you can collect at the bottom of this page.

How to run a social media competition

For social media competitions and Instagram giveaway inspiration, Maybe* sat down with Super Lucky Di to host two tutorials you can watch in your own time. Split into two parts, you can see all her steps in action, as well as real-life examples of social media competitions you'll want to copycat.

'How to run an Instagram competition: Part 1' with Super Lucky Di



Following the rules

There are clear rules for running Instagram giveaways and any competitions in the UK are governed by the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA). When running your social media comp, you'll also need to make sure you've got clear and legal terms and conditions.

Giveaway checklist

There are ten steps to running a killer social media comp or Instagram giveaway. Di's broken each one out for you in her workbook.

  1. Decide on a goal for your competition. Are you looking to grow followers or engagement?

  2. Choose a relevant prize. You could choose one item, or several smaller value items to optimise entries.

  3. Set entry criteria. What do you want people to do to enter?

  4. Determine the format of your giveaway. Will you ask people to follow you, tag a friend or sign up to receive emails? There are multiple options to choose from but you want to keep it simple.

  5. Write clear instructions so people know exactly what to do.

  6. Add terms and conditions. The all important legal bit keeps things fair and keeps you out of trouble.

  7. Create graphic. A show stopping, scroll stopping image will help promote your social media competition.

  8. Promote giveaway. Take to your social media channels to let everyone know your competition is live.

  9. Select and contact winner. Once the comp is closed, you'll need to select and contact your winner.

  10. Get the prize to the winner. It's not over until the prize is in the hands of your lucky winner, so make sure you fulfil the prize in a timely fashion.



Still need a bit more? Di's workbook at the bottom of this page gets into all the details so you can learn how to master each step of your social media competition.

'How to run an Instagram competition: Part 2' with Super Lucky Di

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount.

Find out more about how Maybe* can benefit your business here.

 

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