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Local Bike Shop Day 2022 celebrated by record number of retailers, orgs and shoppers!

12 May 2022

Local Bike Shop Day 2022 was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores!
Read more…

Latest #BikeIsBest campaign launched: We Can, You Can

12 May 2022

We Can, You Can is a celebration of the many faces of cycling. The way we move is changing. And the people leading the change are like me and you. We can, you can.
Read more…

How the Queen’s Speech affects independent shops

10 May 2022

The speech sets out the government’s agenda for the upcoming Parliament, outlining proposed policies and legislation. An overview of the main announcements relevant to independent shops is... Read more…

How are bike shops across the nation celebrating Local Bike Shop Day 2022?

26 Apr 2022

The annual celebration of bike shops across the nation is fast approaching! Be sure to pop down to your local bike shop this Saturday to get a taste of the passion, knowledge and personalised... Read more…

Complete this survey to let us know how the National Living Wage affects your business

21 Apr 2022

Participate in the Independent Retailers Confederation (IRC)'s National Living Wage Survey to provide us with an accurate... Read more…

Spend with Cyclescheme on Local Bike Shop Day and win a £250 voucher!

21 Apr 2022

On Local Bike Shop Day 4 lucky customers that purchase a bike through Cyclescheme will be awarded a £250 cycling voucher for the store they collect the bike from! In addition to offering a... Read more…

1 day to go! Attending the Cycle Show? Learn technical tips with Cytech experts, save £50 off Theory one & win!

21 Apr 2022

Cytech are attending the Cycle Show and will be demonstrating key practices in bike maintenance that are useful for both the trade and public. Alongside the show we're offering... Read more…

Scottish businesses: Complete the Government Covid-19 response survey and attend workshops

21 Apr 2022

The Scottish Government retail division are looking for input with regards to the recent adaptations in response to the Covid-19 pandemic.
Read more…

Have your say with the Online Sales Tax (OST) Survey

20 Apr 2022

The Online Sales Tax (OST) Survey is your opportunity to have your say and help us influence the government regarding the implementation of an OST.
Read more…

Shop local online at freewheel.co.uk with 15% off for Local Bike Shop Day!

6 Apr 2022

To celebrate Local Bike Shop Day, taking place on Saturday 30th April, Freewheel are offering customers 15% off... Read more…

Local Bike Shop Day 2022 celebrated by record number of retailers, orgs and shoppers!

Posted on in Business News, Cycles News

Local Bike Shop Day 2022 was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores!

This year’s Local Bike Shop Day, managed by the Association of Cycle Traders (ACT), saw a record-breaking 524 shops taking part, a 42% increase vs last year!

The shops that signed-up were more active in supporting the day than ever before, celebrating in a variety of ways ranging from free gifts such as inner tubes, helmets and water bottles, discounts on bikes and accessories, free safety checks, organised bike rides, free tea, cake and ice cream and more!

Across Twitter and Instagram #SupportYourLocalBikeShop had a reach of 2.2 million on the week of Local Bike Shop Day, with 1 million of that being from the day itself. The hashtag had 4.3k interactions, 424 mentions, 183 shares and 3.9k likes. Facebook post reach hit over 80,000 on the Local Bike Shop Day channels alone.

“We were definitely busier than the average Saturday, which was reflected in our sales, so it’s great to know that all of our hard work promoting the day paid off!”

Get Cycling Shop Manager Jordan Hargreaves said: “Local Bike Shop Day was great for us as it meant we could showcase our extensive products and services, and the skills and experience of our mechanics. To celebrate being a local bike shop, we offered free bike checks, discounted hire, and we also had a spring sale – all of which were very popular. It was a great success all round!”

Get Cycling CEO Joanne Mahon also added “The day itself was a huge success, we decorated the shop with flags and set up a marquee in the yard where the free bike checks took place. In addition to our loyal customers we had people who were just passing by but came to join in with the celebrations and have a chat with the mechanics, many of them hadn’t even known we were there previously. We were definitely busier than the average Saturday, which was reflected in our sales, so it’s great to know that all of our hard work promoting the day paid off!”

The voting function, a new feature for 2022, was a huge success and gave customers yet another way to show their appreciation for their local bike shop. The total number of votes recorded was well over 3,000, a huge thank you to every customer that voted!

“It's truly humbling to know how important we are to our local community and we were honoured by the kind words and reviews we received”

Patrick Healy, Director of Peak Ascent Cycles said he was “amazed by the response and support we had. With over 100 votes it's truly humbling to know how important we are to our local community and we were honoured by the kind words and reviews we received.

“On the day we offered special promotions on a number of items including clothing and stock bikes with emphasis on reward deals for our regular customers. One customer brought in cakes to give out on the day and a local balloon shop made us some special LBSD and PAC balloons to dress out the shop. We had a great day with lots of fun, cycling tales and advice on how to enjoy your bike.”

Website users for the month of April were also up by a huge 598% increase in comparison to August 2021 (last year’s Local Bike Shop Day took place on 28th August), showing just how many people got involved this year in supporting their local shop.

A large part of this year’s success was thanks to the involvement of Bike Is Best, the consumer-facing organisation that went above and beyond to promote the event across their channels.

More cycling organisations got on board to help promote the day than ever before, including:

The All Party Parliamentary Group for Cycling and Walking (APPGCW), BetterPoints, BikeBiz, Bikebook, BikeIsBest, Butterworth Spengler Cyclesure, British Cycling, Brompton, Citrus Lime, Cycle Sprog, Cycle To Work Day, Cyclescheme, Cycling UK, Cycling Talk Podcast, Cytech, Department for Transport, Frog Bikes, Freewheel, Insync, London e-bike festival, Love to Ride, PaceUp Media, Raleigh UK, Ride UK BMX, Silverfish, Sustrans, The Cycle Show, Total MTB, Transport for London, V12 Retail Finance, Wheels for Wellbeing and ZyroFisher.

A few well-known faces also got on board such as Jeremy Vine, Gail Porter and Sharron Davies.

We would also like to say a huge thank you to this year’s prize providers, Cyclescheme and Freewheel, as well as the brands that offered some excellent discounts and freebies, including Butterworth Spenglar, Cytech and Maybe*.

Stay tuned as the prize winners will be announced very soon!

Get ready for Local Bike Shop Day 2023

Local Bike Shop Day is an industry wide initiative managed by the Association of Cycle Traders (ACT). If you would like to get in touch about next year's Local Bike Shop Day please email info@theact.org.uk.

Keep your eyes peeled for the new date for Local Bike Shop Day 2023.

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