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Monday 19 September confirmed Bank Holiday

12 Sep 2022

It has been announced that Monday 19 September will be a national Bank Holiday to mark the date of Her Majesty Queen Elizabeth II's State Funeral.
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#BikeIsBest launches powerful billboard ad campaign

8 Sep 2022

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and... Read more…

Government Energy Support Package for Businesses

8 Sep 2022

The new Prime Minister Liz Truss has announced the much-anticipated support plan to help households and businesses cope with rising energy costs.
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27% drop in number of cycling trips per person in 2021 compared to 2020, new data reveals.

6 Sep 2022

27% drop in number of cycling trips per person in 2021 compared to 2020, new data reveals.
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It’s Cycle September

5 Sep 2022

There’s still time for bike shops to urge their customers to get involved with Cycle September, the world’s biggest group ride.
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Time for indie retailers to lobby MPs for energy help

2 Sep 2022

ActSmart, ACT, Booksellers Association, Craft Bakers Association, British Sandwich & Food to Go Association and the Café Life Association from the Independent Retailers’... Read more…

More people leaving shops without paying amid cost-of-living crisis

1 Sep 2022

Home Office data has shown more customers leaving shops, restaurants and petrol stations without paying as the cost-of-living crisis bites. The data shows there were 51,486 offences of... Read more…

Charity ramps up financial advice for independent retailers

31 Aug 2022

Industry charity GroceryAid has teamed up with Business Debtline to provide support and guidance to the growing number of independent retailers facing debt and unpaid invoices.
The move... Read more…

Energy crisis prompts fears of a ‘generation of lost businesses’

30 Aug 2022

Nearly 14% of small UK businesses expect to close in the next twelve months, according to a new report published by the Federation of Small Businesses.
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Book sales set for new record

30 Aug 2022

The UK’s love affair with reading, rekindled during pandemic lockdowns, shows little sign of abating with almost £1 billion being spent on paperbacks and hardbacks already this... Read more…

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#BikeIsBest launches powerful billboard ad campaign

Posted on in Business News, Cycles News, Outdoor News

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and re-emphasises the importance of bikes and e-bikes.

Bike is Best campaign

The campaign’s own website sets out that there has never been a better time to ride a bike. Two-thirds of all journeys are less than five miles, and you don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels, and benefit your mental well-being.

The new advertising campaign unifies our shared dislike of congestion (or e-congestion as #BikeIsBest have termed it), especially around the school run. It is aimed at both consumers and policymakers as to where they focus their efforts. The Department for Transport predicts that road traffic could increase by 51% by 2050, which could not be solved by building more roads. The campaign’s goal is to help shift the conversation back to "the best tool for the job" and not a one-size-fits-all transport strategy which will lead to an overweighted focus on electric cars.

The upside for the industry is that many are focusing on e-bikes and associated growth potential from their success. That makes this a good time to target the audience that feels strongly about the climate, still have disposable income, and would consider changing short journeys to cycling and potentially getting rid of a second or third family car.

The new billboard campaign is now live and, through a partnership with Clear Channel, is being shown to millions across the UK at 6-sheet and some of their premium storm locations throughout September.

It's also available on social media. Please feel free to share.

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